About Dysruptd
The story behind Australia's PI-focused growth system
Dear Personal Injury Lawyer,
Right now, your firm's growth is outside your control.
Some weeks the phone rings.
Some weeks it doesn't.
And when referrals slow down, there's nothing you can turn up to fix it.
You already know the alternative most firms try.
Google Ads. Bigger budgets. More competition.
An arms race against national firms that can burn $50k+ a month and not blink.
That's not scalable.
And it's not predictable.
The real problem isn't leads.
It's that your growth isn't something you can buy on demand.
That's why Dysruptd exists.
We help Personal Injury firms disrupt the monopoly that large PI firms have on the market. We help your firm replace referral-dependent growth with an acquisition system that produces consistent, qualified enquiries every week — reaching prospects before they even start searching, making your firm the clear choice.
No guessing.
No waiting.
No hoping the phone rings.
Just a system designed to give you control over your pipeline again.
Byron Trzeciak
CEO of Dysruptd
Meet the Team
The people behind your PI firm's growth
Byron Trzeciak
CEO
Maddie Connell
Head of Client Success
Our Journey
From performance marketing to PI-focused growth specialists
PixelRush Founded
Started as an agency specialising in performance-driven marketing, helping businesses across various industries grow through digital channels.
Law Firm Specialist
After helping law firms over many years alongside other clients, we made the decision to become a law firm marketing specialist — focusing entirely on the legal industry.
SEMrush Award Winner
Won Best Online Marketing Campaign – Legal Services by SEMrush, recognising our excellence in digital marketing for the legal industry.
APAC Search Awards Finalist
Named a finalist in the APAC Search Awards for our work with law firms, further cementing our reputation as industry leaders.
The Pivot
We noticed marketing was changing. Google was becoming less impactful and out of reach for many, especially law firms. We pivoted to develop our Closed Loop Growth System.
Dysruptd Is Born
We built out our Closed Loop Growth System to be a leader in law firm marketing. Due to our passion for Personal Injury, we decided it was time to niche again — becoming a pure PI-focused law firm marketing partner.